Like many of the best opportunities in advertising, the chance to work with LeBron came to us suddenly and for no discernible reason. To complicate things, my...
Carnival: Sea & Say
A Carnival cruise is fun for all ages. So we thought the brand’s first foray into branded content should be fun for all ages, too. We took that classic insight...
SOCIAL BRANDED CONTENT
What's happening now in NASCAR? Find out with NASCAR Sprint Cup Mobile. We wanted to see how our online idea would work in the real world, so we created...
INTEGRATD CAMPAIGN + DIGITAL
Liquid Plumr Double Impact
In a male dominated cleaning category, we wanted to hone in on the female point-of-view. What does Liquid Plumr Double Impact mean to her? Best. casting. session....
For the ARTCRANK San Francisco show, I wanted to create something both whimsical and true to the city. Inspired by the hills of San Francisco, Crank It Up / Brake...
SCREENPRINT + POSTER SHOW
In 2009, Facebook was still new territory for brands. After initiating a prescence for Mountain Dew, Jake and I did the same for Cheetos by creating "The Lair."...
SOCIAL + APPS + VIDEO
Bleachable Moments - Bachelorette
This season, Clorox Bleach partnered with the ever-popular "reality" TV show, The Bachelorette, asking viewers to vote for the biggest Bleachable Moment from each...
TV + PARTNERSHIP
Liquid Plumr Urgent Clear
Based on last year’s success, Liquid Plumr asked us to extend the campaign and work some innuendo-fueled magic for another of their products, Urgent Clear,...
Two new print ads for Volkswagen through DDB Germany. The brief asked us to tout a new feature available on the VW up! (European equivalent of the Golf), called the...
Sprint 4G Gaming
We helped Sprint erase the line between hardcore gaming and mobile devices with a little help from Call of Duty and a lot of gunfire, broken glass and explosions...
PARTNERSHIPS/ RICH MEDIA
Brita Cola Rain
The U.S. alone consumes over 13 billion gallons of sodas and other sugar-filled beverages every year. It's an epidemic. Inspired by the Irma Thomas song "It's...
TV + MNEMONIC
BLAZ0R remains one of my favorite projects ever. What began as a typical brief for a KFC and Mountain Dew Gamer promotion gave life to a new badass—the mighty...
CHARACTER DESIGN + GAME
Cheetos Mighty Zingers
Cheetos introduced a new snack called Mighty Zingers. They are smaller cheetos that are packed 2 flavors to a bag—Cheddar and Salsa or Cajun and Ranch. We...
Clorox wanted to get the word out online that Clorox Disinfecting Wipes, or CDW, is now tough on grease. Enter Bud—the man behind the Hollywood curtain of...
Clorox Smart Tube Technology
Clorox, the leader in spray cleaning technology, noticed a problem. One hundred percent of people are unable to get the last bit of cleaner out of the bottle. After...
Dreyer's Sippy the Straw
Dreyer's wanted to kick off the summer with their new ready-to-drink shakes. We created a summer love tale about Sippy, a straw in a search for the perfect...
SOCIAL + BRAND EXPERIENCE + OOH
A sampling of print from the updated campaign for Q1 2011 Cruze—new headlines, updated backgrounds and retouched Cruzes. Tim Wassler (CW)
Mountain Dew + Transformers
This project is another old favorite. To promote the summer blockbuster Transformers the Movie, we created a transforming website and a cinematic multi-level...
ONLINE VIDEO GAME + WEBSITE
Bleachable Moments - Vegas Edition
Las Vegas is the world capital of Bleachable Moments, which makes it the perfect location for a tailored campaign. In its honor, we created an digital billboard...
DIGITAL + OOH
Pepsi Can Studio
Pepsi Can Studio was an online art studio that gave people the tools to design their own Pepsi can. The top designs were printed on national distributed cans and...
Nextel "Instant Workforce"
This piece is an interactive TV spot for Sprint Nextel that runs in the full episode player during episodes on NBC.com and ABC.com. Instant Workforce was...
PRIME TIME INTEGRATION
The Code Red worm that hit web servers in the summer of 2001 got its name because Mountain Dew Code Red was the fuel of choice for the programmers who were working...
Identity design for various clients: Indian Motorcycle, International War Crimes Tribunal, Bernadette Martinez - Maternity Wear Designer, KidNet Foundation, Clay...